WHO WE SERVE
 
  • CPA Firms - From hundreds of professionals down to a handful
  •  
  • CPA Firm Managing Partners
  •  
  • CPA Associations
  •  
  • State CPA Societies
  •  
  • The AICPA
  •  
  • Other Accounting Related Professional Firms and Organizations
  •  
    What CPA Firms Need Most
     

    Our clients share with us similar issues related to revenue growth. Most often they relate to inefficient or ineffective growth efforts, marginally effective lead generation, lack of visibility and proper strategies in landing large opportunities, and issues with trying to get a niche firmly established. The following conditions suggest areas where we might be able to assist your firm or organization.

     
    Firm-wide Growth Activities
     
    • Too much investment, too little return?
    • Sporadic, inconsistent, fragmented efforts?
    • Difficult to get collaborative efforts going?
    • Growth comes from a select few partners?
    • Desire to expand rainmaking participation, especially with looming succession issues?

    Lead Generation
     
    • Too few leads from your traditional referral sources?
    • Don't know alternatives to "cold calling" and direct mail?
    • Only a few people produce leads?
    • Scant pipeline of leads?
     
    Large, Competitive and Strategic Opportunities
     
    • Not enough large opportunities in the pipeline?
    • Not winning enough of them?
    • Can't differentiate enough from competition?
    • Not attacking them strategically?
    • Not collaborative in attempting to win opportunities?
     
    Service Lines and Industry Niches
     
    • Too many or too few?
    • No solid mix of traditional and new?
    • Offerings not as successful as they can be?
    • A niche is in the ditch?
     Observations 

    "There are many good ideas to drive revenue - only those that are culturally compatible and implemented correctly are going to get off the ground."

    Gale Crosley, CPA  

     Testimonials 

    "First and foremost, she's a CPA. She understands the personality and the animal. She was responsible for a significant increase in the growth of our practice and was rock solid, focused and right on."

    Managing Partner, Mid-Size CPA Firm

    "Gale Crosley was worth the cost of the whole seminar."

    Attendee, State Society Annual Practitioner's Symposium
     
    more

      Quick Links 
       
    HOME | WHAT WE DO | WHO WE SERVE | ARTICLES | SPEECHES | TESTIMONIALS | BOOKS | WOMEN'S INSTITUTE | CONTACT US
    Copyright © 2007 by Crosley+Company web design by iForum.com